From the manufacturer
Nano Cell Display
Delivers superior picture quality with enhanced RGB color purity thanks to LG’s NanoCell technology.
Nano Color
Delivers a stunning visual experience that enhances the purity of color using 1nm nanoparticles.
Nano Accuracy
Maintains accurate color, even from the sides & allows everyone to enjoy the realistic picture.
Nano Bezel
Harmonizes with your space and add sophisticated ambiance.
1 Nano Cell Display
2 Nano Color
3 Nano Accuracy
4 Nano Bezel
LG ThinQ AI
Expand your TV Viewing experience with both built-in Google Assistant and Alexa.
Apple Airplay 2
Connect your Apple devices to your TV to play videos, music, photos directly to your TV.
Home Dashboard
Access your connected devices remotely from one screen & create a daily routine with your Remote.
1 LG ThinQ AI
2 Apple Airplay 2
3 Home Dashboard
α7 Intelligent Processor
Provides a breathtaking detailed image & custom sound to be immersed in incredible reality.
AI Picture
Recognizes the quality of the original content and optimizes the clarity and sharpness.
AI Sound
Analyzes audio source to provide an optimum sound depending on content type.
AI Brightness
Automatically optimizes brightness in image to keep bright-sharp picture regardless of illuminance.
AI Acoustic Tuning
With the technology recognizing your watching spot, you can fully enjoy the optimized sound.
1 α7 Intelligent Processor
2 AI Picture
3 AI Sound
4 AI Brightness
5 AI Acoustic Tuning
Cinema Experience at Home 
4K Cinema HDR
LG’s 4K Cinema HDR captures to the filmmaker’s vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
Dolby Vision & Atmos
Now get Cinema Experience at your Home. Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
Content Store 
Now enjoy your favourite movies & TV series on Netflix, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.
Mobile Connection Overlay
Enjoy content from mobile on your TV screen through mobile connection overlay simultaneously with TV program. Double entertainment on single screen!
Magic Remote
Feel the magic with Bluetooth based LG Magic Remote that can work from any direction. So no more standing in front of TV or set top box.
Gallery Mode
Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.
Wireless sound
Connect Bluetooth Headset or HTS/Sound Bar Wirelessly with TV through 2 Way Bluetooth connectivity.
Smart TV AI ThinQ with built-in google assistant and Alexa | α7 Gen 2 intelligent processor | AI picture and AI brightness
Apple Airplay 2 
Home Dashboard 
LG ThinQ AI 
α9 Gen 2 Intelligent Processor 
AI Picture 
AI Sound 
AI Brightness 
AI Acoustic Tuning 
Magic Remote 
Wireless Sound 
Gallery Mode 
Mobile Connection Overlay 
Minimalistic design