From the brand


Our founder Asha Barrak revolutionized curly hair care in India by launching India’s FIRST curly haircare brand, Ashba Botanics. Inspired by her struggles and experiences as a curly-haired individual, Asha has helped thousands embrace their natural hair. She dedicated years to developing Ashba Botanics & filled a crucial gap – offering naturally derived, top-quality, safe products tailored to the unique needs of curly and wavy hair.


We pick powerful and effective ingredients that work – Our products are 100% vegan and cruelty-free, and are free from 1000+ Harmful ingredients like SLS, Silicones, Phthalates, EDTA & more. Our ingredients are ethically sourced from the US, Japan, EU, and Brazil. Transparency and credibility are our currency, and we take pride in our clean formulations.


Ashba Botanics is a pioneer in curly hair care in India. With extensive testing on all curl types, our products provide only real results without Photoshop! Our products are designed for Indian hair & climate. We do our bit for the environment by choosing 100% recyclable plastic bottles. We use 100% Natural cleansers in our shampoo. The prime conditioning agent in our conditioner is 100% Natural and cosmos-approved.

Meet our Best-Sellers
Shampoo & Conditioner
Hair Styling
Treatment
Travel Sizes
Volume & Definition
Frizz Control
Moisturization and Hydration
Cleanse
Product Dimensions : 7.87 x 7.87 x 5.59 cm; 200 g
Date First Available : 26 August 2022
Manufacturer : Ashba Botanicals Pvt Ltd
ASIN : B0BBQL22GT
Item part number : 1
Country of Origin : India
Manufacturer : Ashba Botanicals Pvt Ltd
Item Weight : 200 g
Item Dimensions LxWxH : 7.9 x 7.9 x 5.6 Centimeters
Net Quantity : 200.0 Grams
Generic Name : Curling Custard
Best Sellers Rank: #6,062 in Beauty (See Top 100 in Beauty) #73 in Hair Creams, Gels & Lotions
Customer Reviews: 4.0 4.0 out of 5 stars 205 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
PROVIDES STRONG HOLD | MOISTURIZES CURLS AND WAVES | CONTROLS FRIZZ: The Curling Custard is a unique styling gel. It has a jelly-like texture and gives a strong hold. It moisturizes curls and waves while styling and can be used as a one and done product for normal to fine hair. It controls frizz like no other and provides good amount of nourishment with long lasting curls and waves. The hair custard can be used by both men and women in all seasons. For all hair texture types.
NATURALLY DERIVED SAFE INGREDIENTS: This Curling custard has Flax seeds and Chia Seeds in it, which provide hold and hydration and also tame frizz. Argan Oil revitalizes dry hair, increases elasticity, restores shine. It is an antioxidant, helps with free radicals and UV damage. Avocado Oil deeply moisturizes & prevent dryness and breakage. Jojoba Esters provide shine, protection from heat and make hair soft and smooth.
USE IN REGIME: Shampoo – Conditioner – Leave-in (optional) – Custard. After you shampoo, condition your hair in the shower take a small amount of curling custard and rake-in or glaze it on your hair. Curling Custard gives a strong hold. For dry/coarse hair use a moisture binding product like a Leave-in Conditioner before the application of custard for best results.
HOW TO USE: After hair wash, apply on soaking wet hair. For maximum definition, work in smaller sections and apply a small amount of the curly hair custard while smoothing from roots to ends. Scrunch gently upwards, then air dry or diffuse. When fully dry, scrunch hair to soften the cast to get soft bouncy curls.
We are Peta certified cruelty free and 100% vegan. All our products are FREE from Phthalates, Parabens, Silicones, Sulfates, SLES, Artificial Colour, Drying Alcohol, Formaldehyde, DEA/MEA/TEA, Mineral Oil, Propylene Glycol, Heavy metals, Triclosan, EDTA, Methylisothiazolinone